Reinventing Video For Today’s Buyer-Led World
we offer customized video training just for you…
The Go-To MomTM is a syndicated parenting show and a premier video partner on many family destination sites with an estimated combined viewership of over three million. The Go-To Mom offers a variety of new-media advertising that effectively reaches her targeted key demographic… Now it’s our turn to show you HOW YOU CAN DO IT TOO! Contact us about our Corporate Video Training Program at PublicRelations@TheGoToMom.com.
Why Video?
53 times more likely to land on page first of Google. Video adds more texture to your brand – people can see and hear you not just read your content. If you build brand equity people want you.
Nothing humanizes a company more than video. Video repositories such as YouTube and Vimeo and many others offers the opportunity to enhance your content, your message and your brand. Marketers generally agree that video is an incredible engagement medium. Video brings to light senses of sight and sound and creates an emotional connection with your audience and/or buyers.
Marketers, especially brand marketers
Spend money to make money; they do not spend money just for the sake of doing so. For our business to continue to grow, the targeting technology companies are going to have to prove their value to brand marketers. Media Strategy 3.0 - By Cory Treffiletti, Online Spin.
Matt Kaplan quotes, “Marketers generally agree that video is an incredible engagement medium. For the better part of 60 years, we’ve watched in awe as consumer marketers built incredible brand awareness on television by tapping the senses of sight and sound to create an emotional connection with buyers.”
Now, thanks to Internet technologies the power of video engagement is available to all marketers. The world has changed around us. We’ve moved from a marketing driven world to a buyer-led one. Our prospects are no longer captured audiences, easily swooned by flexing our creative muscle with emotionally-driven campaigns.
For more information on how your brand can produce hight quality videos that represent your companies message please contact The Go-To Mom.TV Productions at PublicRelations@TheGoToMom.com.
